Creating A Facebook Page For Your Website

Creating A Facebook Page For Your Website 


Disclaimer


This blog post will explain what a Facebook (www.facebook.com) page and my experience with setting it up. I tried to make the content in this post as accurate as possible, but I cannot guarantee that is post is completely reliable or free of errors.


What Is Facebook


Facebook is the world’s largest social network that was founded in 2004 by Facebook’s CEO, Mark Zuckerberg, and his roommates (Eduardo Saverin, Andrew McCullum, Dustin Moskovitz and Chris Hughes) at Harvard University.  As of this year, Facebook has upwards of 1.9 billion users worldwide. Last year, Asia had the most Facebook users with approximately 559 million. Europe had the second most with about  328 million users and the United State had the third largest number of users with about 229 million users.


Why Create A Facebook Page


Facebook Pages allows your website to get more exposure through the users on Facebook. This will allow you to get more visitors on your website. Through a Facebook Page, you can publish content from your website and other relevant content from other websites. Users who are interested in your content will be able to find your website through your Facebook page. Another benefit from creating a Facebook page is receiving more engagement with your content. Although the engagement from Facebook pages tends to be less than engagement from websites, it can still be beneficial.


How To Create A Facebook Page


In order to create a Facebook page, you will first have to create your own personal Facebook account. Creating a personal account on Facebook is free. Once you do that, you will be able to create you own Facebook page. Creating a Facebook page can be broken down into 6 different steps.


Choosing A Type of Facebook Page and Category


Before you start setting up your Facebook page, the first thing you will want to decide is what type of Facebook page you will want to create. In order to create a Facebook page, you will need to click on Page in the  Create section below the Explore section. This can be found in the left hand section of your personal account on Facebook.

Screen Shot 2017-02-08 at 9.57.58 PM

Once you click on Page in the Create Section, you will be taken to a page that looks like this.

Screen Shot 2017-02-08 at 10.03.54 PM


Choosing A Facebook Page Subcategory


The option that I would suggest using for a website is Company, Organization or Institution. This is the option that I chose when I decided to create a Facebook page for my blog. Once you click on that option, you will be presented with a dropdown menu that will provide you different subcategories that you can choose from. The category that I chose within Company, Organization and Institution is Internet Company. Although my website is not an internet company, this is the option on Facebook that most closely aligned with my blog.

Screen Shot 2017-02-08 at 10.09.19 PM


Creating Your Facebook Page


Once you choose a category, the Company Name should be related to your website. The Company Name that I chose for my Facebook page is the name of my website Scam Free Jobs At Home.  For the sake of this blog post, I decided to create a new a Facebook Page called Work From Home. Once I clicked Get Started, this is what my new Facebook Page looked like.

Screen Shot 2017-02-08 at 10.32.18 PM


Adding A Cover Photo and Profile Picture


Facebook Pages tend to look pretty empty when you create it for the first time. That being said, getting started with the process of setting up a Facebook page is not something I found to be time consuming and complex. For the Profile Image of your Facebook page (the image in the upper left hand corner), I recommend using your website’s Site Icon image next to your domain name. The Site Icon Image I have for my website is a dollar sign inside of a house.  If you do not have a Site Icon Image, I recommend using a image that is relevant to your website’s content. For the Cover Photo, I would use a Header Image from your website. Facebook has image dimension requirements for the cover photo (400 pixels wide by 150 pixels tall) which can make uploading certain photos difficult. I was unable to use the Header Image that I wanted to from my website for the cover photo. As a result, I decided to use a different image that was still relevant. The cover photo that I am currently using has font that is a little too big and is not an ideal fit for the space provided. This is what my Facebook page looks like as of now.

Screen Shot 2017-02-08 at 11.02.08 PM


Facebook Page Posts


Screen Shot 2017-02-13 at 10.56.13 AM

Here is an image of the posts section in my other Facebook page Scam Free Jobs At Home. The Posts section located below the Home section of your Facebook page looks the same as the Home section. When you click on Posts in the left hand column, you will be able to same the same feed of already published posts that show up on your homepage. When you publish a post through your Facebook page, you can either publish a post as your Facebook page or as your personal profile. You can also choose to either comment and like posts as your Facebook page or as your personal profile.


Filling Out The About Section For Your Facebook Page 


Screen Shot 2017-02-11 at 3.31.16 PM

In order to access the About Tab in your Facebook page, you will need to look towards the left hand column on Facebook underneath your Profile Pictures. Underneath the tab called Events is a tab called About where you can start adding in information about your your website. The About Tab is broken down into four different sections. They include General Information, Business Information, Contact Information and a section called called More Information.


General Information


This section is for General Information about your website.

a) Category: This field is for the category of your Facebook page. For my Facebook page, the category is Internet Company.

b) Name: This field is for the name of your Facebook page. For my page, the name is Work From Home.


Business Information


This section is for explaining the purpose of your website and when you created it.

a) Start Date: This field is the for the date you created your website.

b) Mission: This field is for what you hope to achieve with your website.


Contact Information


This section allows you to provided multiple ways in which others can contact you.

a) Phone Number: You can provide your mobile phone number and allow others to call you.

b) Message Now: You can send a message to the owner of the Facebook Page through Facebook’s messaging system

c) Email: You can provide your website’s email address and have others email you through the Facebook page.

d) Website: You can provide your website’s URL in this field and other visit your website through your Facebook page.

e) Other Accounts: You can provide other contact information from other social media channels including

  • Skype
  • LinkedIn
  • QQ
  • Instagram
  • SnapChat
  • WeChat
  • Twitter
  • Youtube
  • Line
  • Kik
  • Pinterest
  • GitHub
  • BBM
  • OK
  • VK
  • Kakao Talk
  • Spotify
  • SoundCloud
  • Tumblr
  • Ask.fm

More Information


This section allows you to provide other information about your website if desired.

a) About: You can provide a description of your website.

b) Impressum: An Impressum is a statement that shows your ownership of a website online. It is required by certain countries including Germany, Australia and Switzerland.

c) Date Founded: You can enter in the date your website was founded

d) Awards: You can state any Awards you have achieved from your online endeavors

e) Products: If you are running an e commerce website, you can list what products you are selling.

f) Privacy Policy: You can add a Privacy Policy Statement

g) Page ID: This is the ID number Facebook provides when you create a Facebook page. The number is unique to your page and allows Facebook to identify your page.


Uploading Videos To Your Facebook Page


Screen Shot 2017-02-13 at 12.17.16 PM

You can upload videos to your Facebook Page by going to the tab called Videos underneath Posts. This tab is located between the Shop tab and the Events tab. Within your Video Library, there is also an option that allows you to record live videos. However, Facebook does not allow you do this through the webcam on your computer.


Events


Screen Shot 2017-02-13 at 2.04.42 AM

The events tab is something that I have not used myself. You can host events through your Facebook page by going to the Events tab below the Shop tab. When you create an event, you can upload an image and provide people with information related to your event. The optimal image size that Facebook has for uploading Event Images is 1920 by 1080 pixels. Some pieces of information Facebook will ask you before you can publish an event include:

a) Event Name: The Name of your Event (Facebook limits the name to 64 characters)

b) Location: You can provide a General Location or you can list the specific address.

c) Start: The time your event starts

d) End: The time your event ends


Shop


 

Screen Shot 2017-02-11 at 6.26.06 PM   Screen Shot 2017-02-11 at 6.34.04 PM

Since I do not own any digital or physical products myself, this is something I haven’t used. At the moment, this feature is only available to Facebook Users in the United States. If your Facebook Page represents your company, you can create a shop for company’s products through your Facebook page. You can add products that your company sells in your Facebook page and you can sell directly through your Facebook page or you can link to your company’s website in this section. Facebook currently allows you to use Stripe or Paypal as two payment methods for selling products directly through your page. When you add a product to your Facebook page, you will be required to provide the following information:

a) Photo or Video: You can either chose to provide a photo or a video of your product.

b) Price: The Price of your product:

c) Name: The name of your product

d) Description: A short description of your product

e) Checkout URL: The URL where people can purchase your product.

f) Feature this Product: This is an option where you can feature this particular product within the Top 10 products that you are listing in the Shop section of your Facebook page.

g) Share this Product on your page: You can choose to share this product on the homepage of your Facebook page.

Once you fill out this information, you will have to wait for Facebook to approve your product before it can be listed.

I hope you found this information helpful. Feel free to leave any questions or comments in the comment box below. Please let me know if there is something you would have liked to have seen in this post or in a separate post.


Bibliography:


1) “Facebook World Stats and Penetration in the World .” Internet World Stats . Internet World Stats , 30 June 2016 . Web. 13 Feb. 2017. <http://www.internetworldstats.com/facebook.htm >.

 

You may also like...

16 Responses

  1. carlosdelzo says:

    Hello there,
    This is a great guide to create a facebook page for your business. I started an online business, but I haven’t built a facebook page of it. I understand it is very beneficial to promote your business and get more traffic.
    I for sure will use this guide to create my own fb page today.
    Thanks for sharing this post!

  2. Simon says:

    Hey, that’s a super informative piece of writing there, great job!

    I only recently created a facebook account and also opened a business page. Still feel like a newbie, so reading your article is truly an eye-opener. It does seem that having a facebook page is a must these days – I was trying to avoid this for a long time, but I’ve come to the conclusion that it’s necessary.

    I see that facebook offers paid promotion – do you think this is worth it?

    • Dom says:

      Hi Simon! I have had a personal Facebook account for a while, but I only recently decided to create a Facebook page for my website. I think paid promotion on Facebook is fine, but I would start off with a small budget for your campaign objective. My first campaign objective was for traffic. My ad reached 11,931 people and had about 53 clicks. I had a click through rate of about 0.4 percent. I also had a $5.00 daily budget and spent a total of 18 dollars for the first campaign. I would also recommend using a media like video instead of having a static image for your display ad. Incorporating a video into your ad will give your audience something to engage in and potentially have them wanting to know more by going to your website or Facebook page. This is something that I plan on doing in the future.

  3. A Habil says:

    Hi thank you for these step by step guide.
    It is a really informative post. I shall bookmark this page so it will be easy for me to set up my fb page later.

    My only question is, how to interact with other pages when we use our own fb page? Is it similar like our personal account? I mean, for example can we like other pages so they will like us back?

    Thank You

    • Dom says:

      Hi Mlee! When you create a Facebook page, your Facebook page will be separate from your personal account. Once you create your page, you will be able to choose whether or not your want to invite your Facebook friends from personal account to see your Facebook page. Within your Facebook page, you will able to choose to comment as either your Facebook page or as your name associated with your personal profile. For other Facebook groups and pages, you can like and comment within those groups and pages with your personal profile name. Once your Facebook page gets around 50 likes, you can interact with other people in other Facebook groups and pages with the name associated with your Facebook page.

  4. Suzi says:

    Great info. on creating a Facebook page for your business! I have tried to create one, but it is all so confusing. Thank you for going step-by-step through the process so that I can follow along, and not get lost! Now, I can start over! Thanks so much for a great post:)
    Blessings:)
    Suzi

  5. Ilias says:

    Nice guide! I am going to create a facebook page for my blog soon. I had created accounts on Twitter, Pinterest and Google plus but not Facebook yet because I think that it is more difficult to build your following than other social media. How often do you post on your facebook page?

    • Dom says:

      Hi Ilias! Thanks for the comment. I currently have a Facebook page and a Pinterest Business Account. Lately, I have been focusing on building out my Pinterest Account and getting more traffic through Pinterest.

  6. Derek Marshall says:

    Hi there,

    Thanks for creating and sharing this rather handy tutorial, it is appreciated – thanks.

    Setting up facebook fan page seems to be pretty straight forwards thanks to this tutorial . What about facebook groups? what is better a page or a group?

    .Another interesting FB stat Bangkok is the city with the most facebook users!

    • Dom says:

      Hi Derek! I didn’t know Bangkok was the city with the most Facebook users. I never would have guessed. I would say that A Facebook Group is great for sharing content and getting more visitors on each of your posts. However, I would have to say that A Facebook Page is a good representation of your website’s brand and would attract more targeted visitors.

  7. James Harvey says:

    So glad I came across this I have been trying to do this with facebook for the longest. But I did not know what I was doing really. I’m new to all this and I’m in the process of creating my very first website. I will be sure to bookmark and save this post.

  8. Steve says:

    This is an extremely helpful post! Most of us have a FB account, why not leverage it to promote your website? You have put a lot of effort into showing how to create a page and it is very easy to follow. For this I am bookmarking this post so that I can reference it on the future as I am setting up my page.
    Thank You!

Leave a Reply

Your email address will not be published. Required fields are marked *

*