Creating A Facebook Page For Your Website
Creating A Facebook Page For Your Website
This blog post will explain what a Facebook (www.facebook.com) page and my experience with setting it up. I tried to make the content in this post as accurate as possible, but I cannot guarantee that is post is completely reliable or free of errors.
What Is Facebook
Facebook is the world’s largest social network that was founded in 2004 by Facebook’s CEO, Mark Zuckerberg, and his roommates (Eduardo Saverin, Andrew McCullum, Dustin Moskovitz and Chris Hughes) at Harvard University. As of this year, Facebook has upwards of 1.9 billion users worldwide. Last year, Asia had the most Facebook users with approximately 559 million. Europe had the second most with about 328 million users and the United State had the third largest number of users with about 229 million users.
Why Create A Facebook Page
Facebook Pages allows your website to get more exposure through the users on Facebook. This will allow you to get more visitors on your website. Through a Facebook Page, you can publish content from your website and other relevant content from other websites. Users who are interested in your content will be able to find your website through your Facebook page. Another benefit from creating a Facebook page is receiving more engagement with your content. Although the engagement from Facebook pages tends to be less than engagement from websites, it can still be beneficial.
How To Create A Facebook Page
In order to create a Facebook page, you will first have to create your own personal Facebook account. Creating a personal account on Facebook is free. Once you do that, you will be able to create you own Facebook page. Creating a Facebook page can be broken down into 6 different steps.
Choosing A Type of Facebook Page and Category
Before you start setting up your Facebook page, the first thing you will want to decide is what type of Facebook page you will want to create. In order to create a Facebook page, you will need to click on Page in the Create section below the Explore section. This can be found in the left hand section of your personal account on Facebook.
Once you click on Page in the Create Section, you will be taken to a page that looks like this.
Choosing A Facebook Page Subcategory
The option that I would suggest using for a website is Company, Organization or Institution. This is the option that I chose when I decided to create a Facebook page for my blog. Once you click on that option, you will be presented with a dropdown menu that will provide you different subcategories that you can choose from. The category that I chose within Company, Organization and Institution is Internet Company. Although my website is not an internet company, this is the option on Facebook that most closely aligned with my blog.
Creating Your Facebook Page
Once you choose a category, the Company Name should be related to your website. The Company Name that I chose for my Facebook page is the name of my website Scam Free Jobs At Home. For the sake of this blog post, I decided to create a new a Facebook Page called Work From Home. Once I clicked Get Started, this is what my new Facebook Page looked like.
Adding A Cover Photo and Profile Picture
Facebook Pages tend to look pretty empty when you create it for the first time. That being said, getting started with the process of setting up a Facebook page is not something I found to be time consuming and complex. For the Profile Image of your Facebook page (the image in the upper left hand corner), I recommend using your website’s Site Icon image next to your domain name. The Site Icon Image I have for my website is a dollar sign inside of a house. If you do not have a Site Icon Image, I recommend using a image that is relevant to your website’s content. For the Cover Photo, I would use a Header Image from your website. Facebook has image dimension requirements for the cover photo (400 pixels wide by 150 pixels tall) which can make uploading certain photos difficult. I was unable to use the Header Image that I wanted to from my website for the cover photo. As a result, I decided to use a different image that was still relevant. The cover photo that I am currently using has font that is a little too big and is not an ideal fit for the space provided. This is what my Facebook page looks like as of now.
Facebook Page Posts
Here is an image of the posts section in my other Facebook page Scam Free Jobs At Home. The Posts section located below the Home section of your Facebook page looks the same as the Home section. When you click on Posts in the left hand column, you will be able to same the same feed of already published posts that show up on your homepage. When you publish a post through your Facebook page, you can either publish a post as your Facebook page or as your personal profile. You can also choose to either comment and like posts as your Facebook page or as your personal profile.
Filling Out The About Section For Your Facebook Page
In order to access the About Tab in your Facebook page, you will need to look towards the left hand column on Facebook underneath your Profile Pictures. Underneath the tab called Events is a tab called About where you can start adding in information about your your website. The About Tab is broken down into four different sections. They include General Information, Business Information, Contact Information and a section called called More Information.
This section is for General Information about your website.
a) Category: This field is for the category of your Facebook page. For my Facebook page, the category is Internet Company.
b) Name: This field is for the name of your Facebook page. For my page, the name is Work From Home.
This section is for explaining the purpose of your website and when you created it.
a) Start Date: This field is the for the date you created your website.
b) Mission: This field is for what you hope to achieve with your website.
This section allows you to provided multiple ways in which others can contact you.
a) Phone Number: You can provide your mobile phone number and allow others to call you.
b) Message Now: You can send a message to the owner of the Facebook Page through Facebook’s messaging system
c) Email: You can provide your website’s email address and have others email you through the Facebook page.
d) Website: You can provide your website’s URL in this field and other visit your website through your Facebook page.
e) Other Accounts: You can provide other contact information from other social media channels including
- Kakao Talk
This section allows you to provide other information about your website if desired.
a) About: You can provide a description of your website.
b) Impressum: An Impressum is a statement that shows your ownership of a website online. It is required by certain countries including Germany, Australia and Switzerland.
c) Date Founded: You can enter in the date your website was founded
d) Awards: You can state any Awards you have achieved from your online endeavors
e) Products: If you are running an e commerce website, you can list what products you are selling.
g) Page ID: This is the ID number Facebook provides when you create a Facebook page. The number is unique to your page and allows Facebook to identify your page.
Uploading Videos To Your Facebook Page
You can upload videos to your Facebook Page by going to the tab called Videos underneath Posts. This tab is located between the Shop tab and the Events tab. Within your Video Library, there is also an option that allows you to record live videos. However, Facebook does not allow you do this through the webcam on your computer.
The events tab is something that I have not used myself. You can host events through your Facebook page by going to the Events tab below the Shop tab. When you create an event, you can upload an image and provide people with information related to your event. The optimal image size that Facebook has for uploading Event Images is 1920 by 1080 pixels. Some pieces of information Facebook will ask you before you can publish an event include:
a) Event Name: The Name of your Event (Facebook limits the name to 64 characters)
b) Location: You can provide a General Location or you can list the specific address.
c) Start: The time your event starts
d) End: The time your event ends
Since I do not own any digital or physical products myself, this is something I haven’t used. At the moment, this feature is only available to Facebook Users in the United States. If your Facebook Page represents your company, you can create a shop for company’s products through your Facebook page. You can add products that your company sells in your Facebook page and you can sell directly through your Facebook page or you can link to your company’s website in this section. Facebook currently allows you to use Stripe or Paypal as two payment methods for selling products directly through your page. When you add a product to your Facebook page, you will be required to provide the following information:
a) Photo or Video: You can either chose to provide a photo or a video of your product.
b) Price: The Price of your product:
c) Name: The name of your product
d) Description: A short description of your product
e) Checkout URL: The URL where people can purchase your product.
f) Feature this Product: This is an option where you can feature this particular product within the Top 10 products that you are listing in the Shop section of your Facebook page.
g) Share this Product on your page: You can choose to share this product on the homepage of your Facebook page.
Once you fill out this information, you will have to wait for Facebook to approve your product before it can be listed.
I hope you found this information helpful. Feel free to leave any questions or comments in the comment box below. Please let me know if there is something you would have liked to have seen in this post or in a separate post.
1) “Facebook World Stats and Penetration in the World .” Internet World Stats . Internet World Stats , 30 June 2016 . Web. 13 Feb. 2017. <http://www.internetworldstats.com/facebook.htm >.